Wednesday, April 5, 2017

One terrifying circumcision ad (f. Wolverine)

As shared on Twitter by @AccordionGuy. Origin unknown.

From the Philippines, where foreskins are apparently as disposable as copyright laws.

I really have nothing else to say, except thanks to @MikeGormanHFX for the tip (so to speak).

Tuesday, April 4, 2017

Pop go the world's problems

So, here's that Pepsi Max ad that made lots of people angry.

Why? Because it seems to imply that the problems of police violence, especially against people of colour, can be solved by a member of the Jenner/Kardashian clan with a cold beverage:

What a different time we live in than 46 years ago, when Coca-Cola quite successfully co-opted the hippie zeitgeist at its very end:

What's different?

Imagine if Coke's iconic "Hilltop"ad,  instead of showing a bunch of people singing on a hill (like in The Sound Of Music) instead showed them facing down armed National Guardsmen (like at Kent State in 1970):

Instead of killing four students and wounding nine, in this Coke ad in an alternative 1971, the Ohio National Guardsmen are stopped by a cold beverage. How would the friends and families of the dead and wounded students have felt about the trivialization of their tragedy?

That, I understand, is how many racialized people feel about this week's Pepsi ad in the context of Black Lives Matter.

Tuesday, March 28, 2017

Jewellery billboard thinks stoning women is funny

My colleague Katie sent me this abomination of a billboard, via Fast Company, with a simple comment: "ugh."

Spicer Greene Jewelers has already taken a beating/earned hordes of free media for this, so at the risk of helping them sell more rings to people without souls, I'll just add the following:

Death by stoning is still practised in several countries, such as Saudi Arabia, Iran, Mauritania, Nigeria, whether legally or illegally. Women are frequently sentenced to stoning for offences against puritanical sexuality laws and customs.

Here's an infographic by the Thompson Reuters Foundation, to help this sink in:

But hey, let's make light of violence against women to sell jewellery to men.

Thursday, January 12, 2017

President Shill? Trump as Brand Influencer

I took a little break from blogging, and look what happens. The United States elects a man who knows nothing but self promotion, and profiting off the backs of others, to their highest office.

Trump is not yet in office, but is using his very big soap box to manipulate stock prices as a bully tactic to tell aerospace companies and automakers where to put their factories. (Although the corporations themselves say it's a coincidence.)

How is this a matter for "The Ethical Adman"? Look above. The PEOTUS is literally telling his followers to buy certain brands, as if he is a paid shill. Is this also "unpresidented"?

Welcome to the United States of America in the reality television era, where someone like Kylie Jenner can make up to $300,000 per post as a paid "brand influencer" on Instagram. Trump is part of this world — a world television viewers and social media users created — and he seems to think it's his job as future leader of the "free world" to punish and reward brands depending on whether they support him politically or not.

The most worrisome part of this phenomenon is Trump's open hostility towards certain media outlets. He used his first press conference since the election to call BuzzFeed a "failing pile of garbage" and CNN a "fake news site" from a position of ultimate power.

And that's not all:

Advertising, entertainment, politics, and the personal vendettas of a singularly unqualified president-elect: it's all one big stinking mess in 2017.

UPDATE: JC tells me that LL Bean has already stated it doesn't want Trump's endorsement.

Wednesday, November 2, 2016

Skater brands denounce gay-hating fans #toplovesall

A couple of young men from Western Quebec have drawn the ire of the social media shame machine for their violently anti-gay shirts and statements.

One of them (I won't repeat their names here) was photographed wearing a shirt with the name of his gamer group, along with the words "If you are gay, don't approch [sic] me I'll kill you," to a popular Halloween event in Ottawa. Once identified, the man and a friend spoke to media defending their group's message, even though it might be considered hate speech in Canada.

These guys don't deserve any more infamy than they're already getting, however local skater store Top Of The World's reaction is interesting from a branding point of view.

Recognizing RVCA and other subculture brands on the offenders, Top Of The World posted the above captioned picture with the words, "I'm sure you've seen these fellas in the news or on social media. If not check it out. We wanted to make ourselves clear when it comes to this kind of garbage. #ottawa #toplovesall"

In recent years, many brands have struggled with the polarizing issue of LGBT equality, such as in the pasta wars of 2013. But with gay rights in the mainstream consciousness, in more progressive parts of the world brands have more to gain (and less to lose) by being LGBT allies than in courting homophobic customers. 

Top Of The World and RVCA picked the smart side in this one.