Monday, September 18, 2017

#LaPizzaWeek Montreal figures women don't eat pizza anyway, so...

Despite the tagline "Everybody Loves Pizza," La Pizza Week Montreal has chosen to insult at least half of humanity with this poster.

The Italian headline translates literally to "this cock doesn't rub me," although it's a colloquial phrase that means "I don't give a fuck." Well, obviously.

Whether this piece of work offends your feminist principles, your creative sensibilities (as it's really awfully executed), or your love of Loi 101, you might want to let your favourite Montreal pizzeria know that their name is on this nonsense.


More update: I had assumed it was stock, but the pic appears to be from a catalogue or something. Grossest thing is that the image is used in "pizzagate" posts.

Saturday, September 9, 2017

Being banned from Facebook and Instagram sends "honest" bra ad viral

Some ads are made to be "banned." This one, from the Australian division of underwear brand Berlei, pushed the bounds of breast portrayal and was subsequently taken down from the brand's Facebook and Instagram pages for being "offensive."'s Angela Mollard writes:
Berlei’s ad is not gratuitous. It’s not sleazy or even sexual. Rather, it’s a fistpump-worthy piece of advertising that addresses women’s body concerns head or, rather, breast on. Yes there’s boobs bouncing under a sports bra and women trying to cover their nipples and prod or poke bits of flesh back into an unsatisfactory garment, but that’s life with breasts.

I'd have to agree, although the ad is certainly provocative in a very deliberate way.

As of this moment (10:30 EDT, Saturday September 9, 2017) the ad has almost 225,000 views on YouTube. Expect to see many more as the earned media does its job.

Are people interested in this ad because it's about breasts? Of course! Is that a problem? Perhaps to some prudish American social media moguls. But it seems pretty feminist to me.

If you have any thoughts on the ad, please feel free to comment. I'll be ramping up this blog again over the next few weeks, so expect to see more posts. Let's talk about ethics in advertising!

Tuesday, May 9, 2017

KFC reminds moms that it's their job to cook. On #MothersDay

The idea is pretty cute: Kentucky Fried Chicken publishes a romance novella starring Colonel Sanders as a mysterious Victorian sailor.

It's funny stuff by Wieden + Kennedy. But there's a problem here, and it has to do with what "moms" are expected to do when it's not Mother's Day.

Let's hear it directly from the mouth of George Felix, director of advertising for KFC U.S.:

"...this Mother's Day, the bucket of chicken I get for my wife will come with a side of steamy romance novella. Dinner is taken care of and she'll have the time to escape her busy schedule."

Dinner's taken care of? That's great! Mom gets the night off from cooking for her family. Because that's what moms are expected to do, right?

I get that advertising isn't supposed to push social progress, but rather sell stuff. And KFC has been selling fried chicken as a "break for mom" since the beginning.

You get the idea.

Nonetheless, the dusty old ideas about family division of labour seem to work for the KFC brand, who claim a 40% jump in sales on Mother's Day.

Moral of the story? More men and children need to learn how to cook.

Wednesday, April 5, 2017

One terrifying circumcision ad (f. Wolverine)

As shared on Twitter by @AccordionGuy. Origin unknown.

From the Philippines, where foreskins are apparently as disposable as copyright laws.

I really have nothing else to say, except thanks to @MikeGormanHFX for the tip (so to speak).

Tuesday, April 4, 2017

Pop go the world's problems

So, here's that Pepsi Max ad that made lots of people angry.

Why? Because it seems to imply that the problems of police violence, especially against people of colour, can be solved by a member of the Jenner/Kardashian clan with a cold beverage:

What a different time we live in than 46 years ago, when Coca-Cola quite successfully co-opted the hippie zeitgeist at its very end:

What's different?

Imagine if Coke's iconic "Hilltop"ad,  instead of showing a bunch of people singing on a hill (like in The Sound Of Music) instead showed them facing down armed National Guardsmen (like at Kent State in 1970):

Instead of killing four students and wounding nine, in this Coke ad in an alternative 1971, the Ohio National Guardsmen are stopped by a cold beverage. How would the friends and families of the dead and wounded students have felt about the trivialization of their tragedy?

That, I understand, is how many racialized people feel about this week's Pepsi ad in the context of Black Lives Matter.