JELL-O is having some fun with Twitter, responding to #FML ("Fuck My Life") Tweets with little shots of sunshine:
While this kind of sugary cheerfulness could get annoying, the little unexpected gifts are really cute.
According to AdFreak, the work is by CP+B (who else) and "between now and June 14, everyone who tweets the #FML hashtag is entered into a pool, from which a certain number will win 'Fun My Life' prize packs 'specially created to get their life back on track.'"
Meet Jess, AKA "The Militant Baker". In response to Abercrombie & Fitch CEO Mike Jeffries's 2006 comments (gone recently viral) that his brand was only for "cool" people and those who are below a certain size.
Mr. Jeffries has since sort-of apologized. But it hasn't stopped the shitstorm of internet activism against the brand.
One of the better-known memes has been filmmaker Greg Karber's #FitchTheHomeless campaign, in which he tried to denigrate the brand by donating A&F clothes to LA's street people. But as I wrote in Osocio, that is a problematic scheme as it also denigrates the homeless.
Jess, on the other hand, uses the A&F brand to express her own self-confidence. As she wrote in her open letter to Mike Jeffries:
I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created. I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe. Not only do I know that I'm sexy, but I also have the confidence to pose nude in ways you don’t dare. You are more than welcome to prove me wrong by posing shirtless with a hot fat chick; it would thrill me to see such a shoot.
My old (well, not that old!) friend Rachel, who lives in Spain, sent me this latest cynical commercialization of the Godfather of Punk:
It's sort of a Pulp Fiction-meets-Repo Man-meets-Iggy's own sense of self-deprecation thing. Not exactly epic, like his stunt withn Orcon Broadband, but at least not as embarrassing as his insurance ads.
But who am I to complain? The man needs his retirement fund. He can't go running around with the new Stooges lineup forever...
This teaser video about the chicken content of McNuggets addresses a nagging perception about the ingredients. I recall reading the nutritional information on McNuggets back in the '80s, and realizing that it was basically congealed chicken soup (including mechanically separated meat and chicken stock). However, Huffington Post was forced to post a correction to a story about the popular fast food back in 2010, with the correction that McDonald's USA has been using only "white meat" since 2003.
What this newest volley in the McDonald's PR campaign is battling, is this popular meme image of questionable origin:
Purportedly a picture of mechanically-separated chicken slurry fated for your 6-piece McNugget meal, it has also erroneously been labelled as the "pink slime" cow-part filler that goes into commercial ground beef.
If you actually go to the McDonald's Canada site, here is their answer to the McNugget question:
They refer the users to third-party "Mom Bloggers" who have been taken on a junket to a Cargill chicken processing plant to observe and report on the process. (My favourite part of this post is the squeamish subtitle "From Alive Chicken to Not-Alive Chicken".)
Here is their description of the making of McNuggets:
The white breast meat, along with chicken stock and a natural proportion of skin from the breast is placed into a huge blender. I didn’t realize that there is skin in the nugget mixture but this helps to hold the shape. The meat is then mixed and chilled using CO2. McNuggets are formed, not ground. There are 4 shapes that are pressed out with a rolling cookie cutter: boot, bow-tie, ball and bell. The reason they are all standard in shape and size is to ensure consistency in all McDonald’s restaurants. This guarantees both food safety (standard cooking times in restaurants) and portion control.
Once the fun shapes pop out, they are coated in batter, dusted with flour and then given a final coat of tempura batter. Who knew? From here they are par-fried and placed directly into the freezer. A thin mist of water is sprayed onto them, as tempura is susceptible to dehydration. They are then inspected and packaged to be sent off to the restaurants.
"Blender"?
Here are the actual McNuggets ingredients, according the the corporate site:
While the strategist in me can admire the theory and complexity of this grand social media strategy for McDonald's Canada, I think it really fails on true transparency.
Can dimethylpolysiloxane and TBHQ (tert-Butylhydroquinone) be considered "seasonings"?
Dimethylpolysiloxane is a type of silicone, "the most widely used silicon-based organic polymer, and is particularly known for its unusual rheological (or flow) properties. PDMS is optically clear, and, in general, inert, non-toxic, and non-flammable. It is also called dimethicone and is one of several types of silicone oil (polymerized siloxane). Its applications range from contact lenses and medical devices to elastomers; it is also present in shampoos (as dimethicone makes hair shiny and slippery), food (antifoaming agent), caulking, lubricating oils, and heat-resistant tiles." (Wikipedia)
TBHQ, added here as a cooking oil preservative, is "used industrially as a stabilizer to inhibit autopolymerization of organic peroxides. It is also used as a corrosion inhibitor in biodiesel. In perfumery, it is used as a fixative to lower the evaporation rate and improve stability. It is also added to varnishes, lacquers, resins, and oil field additives." (Wikipedia) It is, however, considered safe for human consumption in limited quantities.
I don't want to come off as a food alarmist. Industrial chemicals are just like any other substances we consume, even natural ones. They can have positive, negative, or negligible effects on our bodies. In short, I didn't come here to say "OMG, McNuggets use the same chemical as breast implants!!!"
Rather, I'm here to say that McDonald's is, ironically, building a lot of very obvious spin into a campaign that is supposed to be about giving honest answers to consumer questions. As unfair as the pink slime, chicken head and tumour rumours are to McDonald's current products, they could have done so by telling their whole story up front, rather than making people dig for the whole truth.
The teaser poster for Lars Von Trier's upcoming film, Nymphomaniac, uses a rather clever minimalism to symbolize female creativity with nothing but parentheses.
There was something very familiar about it, but it didn't hit me until I was clearing out some of our old books in the basement:
Interesting how the same symbol can cover the two sides of female sexuality, from the intimate biology of sex to the occasional biological result.
