While press coverage of the H1N1 pandemic makes it sound as if it has made slow progress so far, with almost 10,000 deaths worldwide the need for personal prevention and public vigilance remains as strong as ever. The holiday season is a particular concern, with people moving all over the country (and all over the world) to spend time in close quarters with loved ones.
Acart has been working with the Public Health Agency of Canada on pandemic advertising plans since before H1N1 hit last spring. Because of the changing nature of the global situation, most of our outreach has been in the more agile media, such as online, radio, and print.
But the need for vaccination was something that could be anticipated far enough in advance to plan a TV shoot. So in November, we filmed these spots in Ottawa and Montreal with Soma and Director Claude Brie.
The result, launched yesterday, was a confident and empathetic — yet urgent — call to action on behalf of Canada's Chief Public Health Officer, Dr. David Butler-Jones (as well as actors portraying a variety of health professionals and everyday people).
We're proud to help spread the word about stopping the spread of H1N1. Want to know more about how a commercial like this comes together? Tune in Monday for a "making of" blog post with behind-the-scenes photos, footage and tales from the set.