"iPad Girl" was shot in NYC to promote a version of Cosmo for men which is only available on the Apple tablet.
Very cool coordination of the four screens, although the ending is presumably staged.
Feministing had this to say:
As bad as this ad is, I’m sure the product will be even worse. In case the idea wasn’t painfully clear, the video’s director explained: “The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think.”Ewww. It's like some terrible Mel Gibson movie.