You knew it was coming to this: PETA to launch porn site

The controversial ".XXX" top level domain is set to launch at year's end. And at the bottom of a Reuters article about how major brands are scrambling to lock down their claims against sexy squatters is this item:

People for the Ethical Treatment of Animals also signed up. However, instead of blocking its name, said PETA spokeswoman Lindsay Rajt, the organization will launch peta.xxx as a pornography site that draws attention to the plight of animals.

PETA has long used and abused sexuality (particularly female sexuality) to get its message across.

The fleshy outreach comes in two flavours: the tasteful celebrity nude and the naked dedication of an army of beautiful young nobodies around the world.

The question arises whether PETA is planning to put these earnest and trusting efforts into its "porn" enterprise. First of all, I doubt many of the actresses or volunteers want a career in porn. With, perhaps, some notable exceptions...

Second, why would anyone pay for what PETA gives away for free?

I realize this is just a publicity stunt. But it should also lead you to question what they're really willing to do for their cause.