But I'm not so sure about that...
|Dead since 1997|
|Dead since 1977|
|Half dead (and it was the good half, too)|
|Dead since 2009|
I get the concept. But the whole point of listening to those records is that they are frozen moments in time. On vinyl (or CD or MP3) Elvis is still The King. Bowie's whatever he was that year. The Beatles are both fab and gear. And they couple who do still play live are actually old, with thickened cocal cords and mellowed stage presence.
No, this campaign misses why records are so special. They are time machines. And I wouldn't have it any other way.