I couldn't be bothered to watch the Oscars last night, but apparently it premiered the new Carl's Jr. ad with the swimsuit model that everyone's been waiting for.
Sex in food advertising is the oldest trick in the book. The problem is, as people get used to more and more explicit ads, it takes more and more "heat" to break through. Which means you can expect to see the models actually having intercourse with the food in about three years.
Via The Daily What