Friday, April 20, 2012
Louisville's bizarre breastfeeding ad is not helping the cause #FdAdFriday
Great. Many Americans are already weirded out by breastfeeding because they see breasts as single-function male titillators. But with this completely effed take on the unfortunate and played out "animated talking baby" format, they're just creeping people out even more.
Worst of all is the sped-up baby voice. It reminds me of "that high squeaky voice" of evil Toon in Who Framed Roger Rabbit. Not a good association.
The campaign means well, at least. In the United States, women of African ancestry have some of the lowest breastfeeding rates. It's an issue that needs addressing. But is the the best the mayor's Healthy Hometown initiative could come up with?
If you read this blog, you know how I feel about the issue. Breastfeeding is a marvellous and deeply human thing. This ad... is not.