Wednesday, May 9, 2012
Subway talks trash about fast food
If real, this is pretty weird. According to a post on Ads Of The World, it's a Subway campaign for DDB Puerto Rico.
Weirdness aside, there are two things about this campaign that bug me:
First, what fast food brand in its right mind would want their logo associated with disgusting, smelly, garbage trucks and bins? Even with the "feed them better" tagline, it's bound to cause some visceral negativity around the brand.
Second, Subway is hardly health food. According to their site, even a 6" version of their tuna, Italian, and pizza subs have almost 500 calories. (Specialty six-inchers like Big Philly Cheesesteak, Buffalo Chicken, and Chicken & Bacon Ranch Melt have 500 or more.)
At McDonald's, a Big Mac is more calorie-iffic, sure, at 550, but the Quarter Pounder w/Cheese is 520, and a regular hamburger (does anyone eat those?) is just 250 cal.
Sure, you can go all Jared and get a low-fat turkey sub with no cheese and mayo. But McDonald's also sells salads. The point is that you can get an Angus Bacon & Cheese (790) with fries and a Coke (note that all numbers on the McSite are "small only") or you can get a footlong Big Philly Cheesesteak (1000) with chips and a Coke. Both meals are arterially terrifying crap.
So where does Subway get off being all less-junkier-than-thou?