Tuesday, June 19, 2012

Wendy's dabbles in the fine art of "Insulinwashing"

Making corporate social responsibility partnership decisions can't really be that hard:

1) Does this partnership enhance my brand?
2) Is this issue of interest to my customers?
3) Am I sure this won't backfire, by drawing attention to a negative aspect of one of our products?

Somebody at Wendy's never got past #2 when they greenlit this gem (via The Consumerist)

Don't feel bad. You're in famous company:

Read about it here.

Read about it here.

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