Making corporate social responsibility partnership decisions can't really be that hard:
1) Does this partnership enhance my brand?
2) Is this issue of interest to my customers?
3) Am I sure this won't backfire, by drawing attention to a negative aspect of one of our products?
Somebody at Wendy's never got past #2 when they greenlit this gem (via The Consumerist)
Don't feel bad. You're in famous company:
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| Read about it here. |
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| Read about it here. |
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